International Officer, London

£31,396 - £36,024

Posted 2 weeks ago | ref: 276435

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Exciting Job Opportunity!

Protocol are working with a University based in Norwich who are looking for an International Officer on a full time permanent basis. 


Job details:

37 hours per week 

£31,396 – £36,024 per annum 

Reporting to: Head of International 


Job Purpose:

As International Officer, you will work directly with the Head of International to meet institutional targets for overseas student recruitment. The role will develop and deliver international recruitment and marketing activities in target markets. The role includes overseas travel (approximately 12 weeks per year) to represent the University at in-country recruitment events. The role takes responsibility for the development and management of relevant overseas agents/representatives and feeder school relationships.


Main Responsibilities:

  • Develop, organise, and attend on behalf of the University as required, targeted in person and online recruitment events and activities in designated overseas markets. Accurately advise/counsel prospective students, give presentations, attend exhibitions, deliver workshops and carry out in-country portfolio assessments under guidance.
  • Assist with the practical aspects of overseas recruitment events for the International Office and travelling staff, including making travel and accommodation arrangements, visa applications, recording expenditure and the dispatch of freight and materials.
  • With guidance from the Head of International, support the University’s recruitment objectives through the development and implementation of recruitment and marketing plans for priority international markets.
  • Develop and manage effective relationships with a network of overseas agents/representatives and feeder schools/colleges in designated markets, including taking on the primary communication and liaison role; identifying potential new representation in markets where the University is not currently represented, and offering training for agent counsellors in-country.
  • With guidance from the Head of International, develop and manage communications with international prospective students and contribute to conversion communications planning and delivery.
  • Develop a thorough understanding of the USPs, ethos, mission, academic provision and key systems of the University to be able to assist, advise and inform prospective students and other key influencers in target markets.
  • Monitor progress in specified market countries which will include student enquiries, applications, conversion process and rates, recruitment activities and complete agreed activity and progress reports.
  • Gather and analyse market intelligence, including statistical data, to inform market planning and development, and to support the development of wider international recruitment strategy. Help to identify new opportunities for international recruitment.
  • In conjunction with Head of International and Marketing team, contribute to the production of appropriate and specific targeted international marketing campaigns and materials, including print, digital and social media.
  • Network with external bodies such as the British Council, BUILA, to keep updated with global issues and current practice.
  • Support international student orientation and social events throughout the year.
  • Routine maintenance of the CRM.
  • Foster and maintain a collaborative, positive and supportive team culture.
  • Attend training courses, conferences and seminars as required.


Person Specification: 


  • Educated to undergraduate level
  • Experience and awareness of the global student recruitment market and issues impacting this sector
  • Proven experience of student recruitment/marketing in an educational setting
  • Outstanding interpersonal and communication skills (both written and oral) including the ability to present effectively to diverse audiences
  • Proven success in developing and managing effective international networks and external relationships
  • Excellent organisation and problem solving skills, including the ability to manage a complex workload, working efficiently, accurately and calmly under pressure
  • Proven ability to research, develop and deliver in-person and online marketing/recruitment activities
  • Ability to work independently, sometimes overseas, and to be resilient and resourceful to deal with unfamiliar environments or challenging situations
  • Experience of carrying out research and data analysis to inform the development of recruitment/marketing plans
  • Cultural awareness and experience in dealing with international organisations and individuals
  • Willingness and flexibility to travel extensively and for long periods of time, and to work unsocial hours and weekends
  • Ability to empathise with the purpose and values of the University and to work effectively with academic staff and students
  • A team player – enthusiastic about supporting colleagues and contributing to shared goals
  • Clean, current UK driving licence

The University is able to offer sponsorship to the successful candidate.

Please apply with your CV if you are interested or email your CV to


The Legal Bit

Protocol National ltd trading as Protocol are acting as an employment business for this position. If you are successful, Protocol is required to see evidence of your Right to Work in the UK; in addition to you applying for an enhanced DBS Certificate should you not already hold a suitable certificate registered on the DBS Update Service. The position is subject to agreement to Terms and Conditions and suitable application and reference process. As a result of the volume of applications we are currently receiving we regret that we may be unable to respond with individual feedback. If we have not contacted you within two weeks of your application being received then regretfully your application will not be taken forward on this occasion.