Digital Marketing Officer, Greater London

£30,000 - £34,000 per year

Posted 1 week ago | ref: 290932

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Digital Marketing Officer
Salary: £30,525 to £34,816
Location: Richmond, UK

About the Role

Protocol is working with a college based in Richmond to find a talented Digital Marketing Officer. In this role, you’ll be crucial in driving student recruitment by managing digital campaigns, enhancing the website, and boosting engagement across social media channels.

Key Responsibilities

• Campaign Management: Execute and optimise digital marketing campaigns, including paid ads on Google and social media platforms.
• Website & SEO: Manage website content, implement SEO strategies, and track performance.
• Social Media Strategy: Develop and deliver engaging social media content and campaigns.
• Content Creation: Create digital content (graphics, videos, blogs, emails) aligned with the college’s branding.
• Email Marketing: Design and execute email campaigns to engage prospective students.
• Analytics: Track and report on campaign performance using analytics tools to refine strategies.

Essential Skills & Experience

• Proven digital marketing experience, including paid ads and content creation.
• Strong knowledge of Google Ads, Facebook Ads Manager, and SEO.
• Familiarity with CMS platforms (e.g., WordPress) and email marketing tools (e.g., Mailchimp).
• Analytical mindset with experience using tools like Google Analytics.
• Excellent communication and organisational skills.

Desirable

• Experience in the education or public sector.
• Creative skills in design or video editing.

Qualifications

• Degree or relevant qualification in Marketing, Digital Media, Communications, or similar.
• GCSEs in English and Maths (or equivalent).
• Digital marketing certifications (e.g., Google Ads, HubSpot) are a plus.

How to Apply

Submit your CV and cover letter detailing why you’re the perfect fit for the role.

Job Types: Full-time, Permanent

Pay: £30,880.00-£35,592.44 per year